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The Plymouth Chamber of Commerce & Industry
22 Lockyer Street
Plymouth
Devon
PL1 2QW
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Customer Experience Management for SMEs - How to sell more to existing customers
Customer Experience Management for SMEs - How to sell more to existing customers
Thursday 08/11/2007 9.00am - 12.00pm
Click here to apply for this event
The Pragmatic Marketing Insight Workshop Series 2007 provides simple techniques and tools to improve your bottom line by giving your marketing more impact and increase your sales opportunities.
With the focus on practical marketing skills for SME’s which can be used straight away in your business, this series has been designed as a “pick and mix” menu. You can attend any one or all of these interactive workshops to get the clarity and understanding you need to get better results with existing resources. In-depth but with easy to apply practical tips and tools, each workshop packs the key aspects of each topic into just a morning, allowing you to get back to your business to make a real difference as soon as possible.
Each workshop includes a free consultancy session with an expert practitioner at your workplace to help you apply what you learn into your business – immediately. Guaranteed to make a difference, we show you how to do more with existing resources to achieve more sales with minimum effort!
New technologies enable SMEs to connect with more customers, respond more quickly and meet their customer needs more effectively. But our culture still means that it is a sad fact that people are more likely to talk about their "customer experience" when it is negative rather than positive. So how do we put back the “human touch” to turn our customers into "advocates" who will not only spread the word about what a great experience they had buying from our business, but will actively recommend others to buy from us? And what do we need to do inside our businesses to create a culture where every activity is geared to enhancing the customer experience? How can we recognise early enough where customer service practices don’t work – and start to apply those that do?
Presented by Sue Windley on behalf of the Chartered Institute of Marketing, this workshop focuses on the key aspects of Creating Advocates for SMEs to answer the questions above by covering:
Understanding what your customers really want – and why they want it now!
How to establish “win:win” customer relationships - quickly and profitably
How to develop a culture of developing advocates in your business
By attending this workshop and using the free follow-up consultancy session, you should expect the following differences to your business:
Increased opportunities to sell more to existing customers
Increased referrals from existing customers and suppliers
Increased profit for every repeat business sale made
Venue: Royal Western Yacht Club, Queen Anne's Battery, Plymouth
Members: £135 + VAT, Non Members £180 + VAT
This seminar is run in partnership with Pragmatic Performance Management Ltd
phone: 01752 220471 | web: http://www.plymouth-chamber.co.uk
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