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The Plymouth Chamber of Commerce & Industry
22 Lockyer Street
Plymouth
Devon
PL1 2QW
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E-marketing for SMEs - How to exploit the internet cost-effectively
E-marketing for SMEs - How to exploit the internet cost-effectively
Thursday 14/06/2007 9.00am - 12.00pm
Click here to apply for this event
The Pragmatic Marketing Insight Workshop Series 2007 provides simple techniques and tools to improve your bottom line by giving your marketing more impact and increase your sales opportunities.
With the focus on practical marketing skills for SME’s which can be used straight away in your business, this series has been designed as a “pick and mix” menu. You can attend any one or all of these interactive workshops to get the clarity and understanding you need to get better results with existing resources. In-depth but with easy to apply practical tips and tools, each workshop packs the key aspects of each topic into just a morning, allowing you to get back to your business to make a real difference as soon as possible.
Each workshop includes a free consultancy session with an expert practitioner at your workplace to help you apply what you learn into your business – immediately. Guaranteed to make a difference, we show you how to do more with existing resources to achieve more sales with minimum effort!
The internet has levelled the competitive playing field – potential customers often cannot tell whether a website is supported by an SME or a large corporate. So what does your website say about your business? And do you make it work for you by utilising the web for more than ‘brochureware’? How does the internet affect basic business models – and what will this mean to SMEs?
In the current fast-changing business environment, having a website is only the first step on the ladder – SMEs need to exploit the Internet and web-related technologies to get to the potential customers they want. But in this highly regulated worth, how do you ensure your business uses collaborative rather than intrusive communications tools? And how can SMEs gain competitive advantage through their e-marketing tools and techniques without spending too much time or money?
Presented by expert practitioners on behalf of the Chartered Institute of Marketing, this workshop focuses on the key aspects of E-marketing for SMEs, covering:
The key web resources available to SMEs to increase e-marketing effectiveness
Introduction to the concepts of “permission based marketing”
Understanding how e-marketing can integrate with other marketing activities for SMEs
By attending this workshop and using the free follow-up consultancy session, you should expect the following differences to your business:
Increased revenue by selling more to existing customers online
Increased sales opportunities by getting more prospects to your website
Reduced costs through more effective servicing of customers and suppliers online
Venue: Royal Western Yacht Club, Queen Anne's Battery, Plymouth
Members: £135 + VAT, Non Members £180 + VAT
This seminar is run in partnership with Pragmatic Performance Management Ltd
phone: 01752 220471 | web: http://www.plymouth-chamber.co.uk
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