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The Plymouth Chamber of Commerce & Industry
22 Lockyer Street
Plymouth
Devon
PL1 2QW
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Branding for SMEs - How to create the right perception of your business
Branding for SMEs - How to create the right perception of your business
Thursday 19/04/2007 9.00am - 12.00pm
Click here to apply for this event
The Pragmatic Marketing Insight Workshop Series 2007 provides simple techniques and tools to improve your bottom line by giving your marketing more impact and increase your sales opportunities.
With the focus on practical marketing skills for SME’s which can be used straight away in your business, this series has been designed as a “pick and mix” menu. You can attend any one or all of these interactive workshops to get the clarity and understanding you need to get better results with existing resources. In-depth but with easy to apply practical tips and tools, each workshop packs the key aspects of each topic into just a morning, allowing you to get back to your business to make a real difference as soon as possible.
Each workshop includes a free consultancy session with an expert practitioner at your workplace to help you apply what you learn into your business – immediately. Guaranteed to make a difference, we show you how to do more with existing resources to achieve more sales with minimum effort!
The value of having a brand is what they tell your potential customers about your business. Brands are not just about logos or names: brands that work are the culmination of a customer’s experience of dealing with a business that leave a positive feeling and the desire to come back for more. But while most of us just associate branding with the large corporates who spend millions to keep us aware of their products (what does Coca Cola mean to you?), with the right tools and knowledge, SMEs can also develop brands but at a fraction of the cost. What effect does your business’ brand have on your customers and potential customers? How can you ensure people will be more aware of your products and services rather than your competitors?
Presented by Sue Windley on behalf of the Chartered Institute of Marketing, this workshop focuses on the key aspects of Branding for SMEs to answer these questions, covering:
Understanding how SMEs can focus resources on developing a brand cost-effectively
How do potential customers perceive your business (and how you can influence this)
How to position your brand to guarantee your business is noticed for the right reasons
By attending this workshop and using the free follow-up consultancy session, you should expect the following differences to your business:
Having a brand that attracts the attention of the potential customers you want
Increased contacts from potential customers (contacting you rather than your competitors!)
Reduced cost of marketing through understanding how customers perceive your business
Venue: Royal Western Yacht Club, Queen Anne's Battery, Plymouth
Members: £135 + VAT, Non Members £180 + VAT
This seminar is run in partnership with Pragmatic Performance Management Ltd
phone: 01752 220471 | web: http://www.plymouth-chamber.co.uk
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